Eliminating SIlos a with Unified Project Model

Alpha to Acquisition

Company

ConX | Takeoff and Estimating for Builders & Subcontractors

Year

2020

Services

Product Direction, UI + UX Design,

Problem

ConX operated as several isolated products with no shared project layer. Users were forced to re-upload plans and re-enter project details across each tool, creating duplicated effort and broken workflows.

Outcome

A unified “ConX Project” model was introduced, allowing all modules to access shared plans and metadata. This eliminated repetitive actions, reduced friction, and created a scalable foundation for future features.

Role

UX/UI Designer — responsible for translating requirements into cohesive, intuitive workflows and UI. Collaborated with the CEO and PM to clarify scope, feasibility, and delivery considerations. sdff sdf sdf

Eliminating SIlos a with Unified Project Model

Alpha to Acquisition

ConX | Takeoff and Estimating for Builders & Subcontractors

2020

Product Direction, UI + UX Design,

Problem

ConX operated as several isolated products with no shared project layer. Users were forced to re-upload plans and re-enter project details across each tool, creating duplicated effort and broken workflows.

Outcome

A unified “ConX Project” model was introduced, allowing all modules to access shared plans and metadata. This eliminated repetitive actions, reduced friction, and created a scalable foundation for future features.

Role

UX/UI Designer — responsible for translating requirements into cohesive, intuitive workflows and UI. Collaborated with the CEO and PM to clarify scope, feasibility, and delivery considerations. sdff sdf sdf

Eliminating SIlos a with Unified Project Model

Alpha to Acquisition

Company

ConX | Takeoff and Estimating for Builders & Subcontractors

Year

2020

Services

Product Direction, UI + UX Design,

Problem

ConX operated as several isolated products with no shared project layer. Users were forced to re-upload plans and re-enter project details across each tool, creating duplicated effort and broken workflows.

Outcome

A unified “ConX Project” model was introduced, allowing all modules to access shared plans and metadata. This eliminated repetitive actions, reduced friction, and created a scalable foundation for future features.

Role

UX/UI Designer — responsible for translating requirements into cohesive, intuitive workflows and UI. Collaborated with the CEO and PM to clarify scope, feasibility, and delivery considerations. sdff sdf sdf

Context

Early-stage startup with limited resources and a fractured product ecosystem. PM defined high-level requirements; design shaped end-to-end user experience for time-poor, technically unsavvy construction users.

Strategic Problem

The business needed the various ConX products to work as an ecosystem, not standalone tools. Fragmentation was eroding usability, retention, and overall product value.

After 7 iterations, the approach we landed on a single project containing 1-4 modules.

Constraints

  • No dedicated research budget; PM was resistant to testing.

  • Technical lift for platform-wide architectural changes.

  • Users lacked digital literacy, requiring simple, forgiving workflows.

  • Tight timelines + startup resource limitations.

What I Led

Product Strategy

  • Helped shape the “single project” direction once discovery revealed Measure was the main entry point.

  • Advised on feasibility, sequencing, and scope boundaries.

  • Highlighted UX risks in the original “two project types” model.

Experience Design

  • Defined the end-to-end workflows for the unified project model.

  • Designed modular UI patterns enabling each tool to access shared plans and metadata.

  • Simplified complexity into a single, obvious “create a project” starting point.

  • Ensured transitions between modules were seamless for low-tech users.

A single job can be made up of 4 optional modules.
This screen allows users to add only the ones they need.

Outcomes

  • One project → four modules, all sharing data.

    • No more duplicate uploads or re-entry.

    • Faster onboarding and lower cognitive load.

    • Created the architectural base that supported future marketplace improvements.

Testimonial

"Luke is an awesome designer with an amazing ability to take complex user problems and simplify them down into clear designs. His understanding of front end development is a huge asset to get projects delivered on time & budget.

He is 100% reliable, a great communicator and always goes the extra mile to deliver projects. I cant recommend him highly enough."

Annie Slattery

Senior Director of Product Management,
Houzz

Annie Slattery

Senior Director of
Product Management,
Houzz

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LUKE.S

LUKE.S

LUKE.S