Challenging The Deep

Touch Screens for James Cameron

Company

Luscious Intl for ANMM

Year

2018

Brief

Design an engaging, interactive touchscreen experience showcasing 3 vessels’ descent to the bottom of the ocean – The Deepsea Challenger’s descent & sinking of the Titanic & Bismarck.

Outcome

3x 55" touch screens running game engine Unity. design & execution of even branding artwork.

Role

UX/UI, IxD,Visual design & touch screen concept design, Art Direction.

Challenging The Deep

Touch Screens for James Cameron

Company

Luscious Intl for ANMM

Year

2018

Brief

Design an engaging, interactive touchscreen experience showcasing 3 vessels’ descent to the bottom of the ocean – The Deepsea Challenger’s descent & sinking of the Titanic & Bismarck.

Outcome

3x 55" touch screens running game engine Unity. design & execution of even branding artwork.

Role

UX/UI, IxD,Visual design & touch screen concept design, Art Direction.

Challenging The Deep

Touch Screens for James Cameron

Luscious Intl for ANMM

2018

Brief

Design an engaging, interactive touchscreen experience showcasing 3 vessels’ descent to the bottom of the ocean – The Deepsea Challenger’s descent & sinking of the Titanic & Bismarck.

Outcome

3x 55" touch screens running game engine Unity. design & execution of even branding artwork.

Role

UX/UI, IxD,Visual design & touch screen concept design, Art Direction.

3 x Touch Screens

  1. Sinking of the RMS Titanic

Using the a 3d model to demonstrate the concept.
Marrying text to the position of the ship + scroll.

  1. Jim Cameron's Vessle; Deepsea Challenger

By simply swiping up & down, the user drives a complex animation sequence, exploding the ship into parts and revealing snippets of the storyline as they go, with minimal input.

  1. The German Battleship; Bismarck

Presenting the story of a great battle

Aesthetic & Interaction Concept

Deepsea Challeneger

Using the a 3d model to demonstrate the concept. Marrying text to the position of the ship + scroll.

I wanted the designs to align between scientific diagram & realistic lighting and shading, running in realtime.

Technical considerations

Using an orthographic side view with 2d text overlays satisfied the scientific look. Unity 3d engine would take care of the rest.

A big hurdle was the massive poly count on the DSC model. Opting to run a 3d game engine in real time, limitations forced us to heavily optimise the models and textures.

By simply swiping up & down, the user drives a complex animation sequence, exploding the ship into parts and revealing snippets of the storyline as they go, with minimal input.

Interaction concept

To create a beautifully simple guided storyline, controlled by the user with one finger.

By simply swiping up & down, the user drives a complex animation sequence, exploding the ship into parts and revealing snippets of the storyline as they go, with minimal input.

The screen is located in a museum and will be used by ages 5 to 95 so absolute simplicity is vital.

Learning from past and existing museum interactive screen, i decided that guiding a user through a storyline makes for a much richer & enjoyable experience.

Users feel in control while consuming the story, not just left to their own devices, poking and prodding trying to find something interesting.

Titanic Animatic

Using the a 3d model to demonstrate the concept.
Marrying text to the position of the ship + scroll.

Detailed Wireframes: Deepsea Challenger

By simply swiping up & down, the user drives a complex animation sequence, exploding the ship into parts and revealing snippets of the storyline as they go, with minimal input.

Stills from the exhibition

Visual Identity for the Exhibition

Thanks to the dev team

Of courses there’s quite a massive amount of work that should slot right into this section. All of the Unity development and interaction testing. Stuff that cant really be shown here.

I want to thank Agent Reality (aka Thred), developer Brendan Voltano from Blue Volcano for his countless hours & technical expertise on making my vision into a reality. Also Greg Cooper for his 3d modelling and animation.

Scamps

Early mockups led me to a nice colour scheme early on. Dark muted blues, greys with a subtle pop of the DSC (the green submersible)

I went back to black and white to try and nail the composition.Being able to focus purely on shape and brightness helped me immensely. It got me most of the way there, in terms of composition.

Concept Sketches

For speed, i mocked up some ideas on paper. after a few rounds of concepts, and feedback from the client, we ended up with symetrical being the strongest.

James cameron exhibition identity concept sketch, pencil on paper
James cameron exhibition identity concept sketch, pencil on paper

Sketch vs Final

James cameron exhibition identity concept sketch, pencil on paper
James cameron exhibition identity concept sketch, pencil on paper
James cameron exhibition identity concept sketch, pencil on paper

Final Key Art Details

Ultra high res poster designs; 100 detail view.

Signage outside Maritime Museum

LUKE.S

LUKE.S

LUKE.S